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News: June, 2007
Leff Electric Wired for Change, Taps Brass Tacks Marketing
CLEVELAND, OHIO – Leff Electric, third generation family-owned company founded in 1921, is launching some major changes in the way it looks and the way it serves its customers. In October 2007, the company plans to move its long time headquarters from East 40th street in downtown Cleveland to 4700 Spring Avenue in Cleveland (“Old Brooklyn”). Leff Electric has hired Brass Tacks Marketing to help promote the move, plan and execute an open house event, and design a new brand image to commemorate this most recent milestone in the company’s 86-year history.
“This headquarters move is more than just a change of real estate,” said Bruce Leff, company president and grandson of the founder. “Investing in this new facility, in state of the art training, warehousing and logistics technologies are all part of our commitment to serving customers even better,” he added.
The new headquarters will showcase a new corporate logo designed by Brass Tacks and a marketing tag line: “Wired to serve you better.”
Along with the new corporate identity, Brass Tacks will be developing new sales literature, a publicity program and direct marketing tools.
Leff Electric is a full service electrical supplies distributor with currently 8 locations in Northeast Ohio.
GETTING DOWN TO BRASS TACKS:
Cleveland, Ohio-based Brass Tacks is a brand design and market communications firm that serves a wide variety of clients in consumer products, technology, healthcare and packaging industries. Services include marketing strategies, corporate and product branding, website design and marketing, media campaigns and direct marketing. www.brasstacksinc.com.
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