|
||||||||||||||||||||||
|
||||||||||||||||||||||
 |
||||||||||||||||||||||
|
||||||||||||||||||||||
 |
News: May, 2006
Multicolor Selects Brass Tacks to Repackage Its Brand Image
Cleveland, OH
CINCINNATI, OHIO – Multicolor Corporation, one of the largest packaging and labeling resources in the United States, has hired Brass Tacks Marketing to redesign its corporate identity and reposition the company as a global packaging leader.
Multicolor has grown rapidly in the past ten years by developing innovative labeling technologies and packaging services, and by aggressive acquisition of top label manufacturing facilities throughout North America. Brass Tacks was hired to design a new identity system that integrates all current facilities and provides flexibility to assimilate future acquisitions.
The ID system features a new logotype design and color-coded convention to integrate all operating units, Decorating Solutions Division, Laser Graphics and Quick Pak Packaging Services into the system.
Brass Tacks has also created a new corporate marketing brochure, product literature system, direct marketing campaign and national trade publicity to launch the new brand image and positioning theme: “Game changing global solutions.”
ABOUT MULTICOLOR (Nasdaq: LABL):
Cincinnati, Ohio-based Multicolor Corporation is a premier global resource of innovative decorating solutions and packaging services to consumer product and food and beverage companies, national retailers and container manufacturers worldwide. Multicolor is one of the world’s largest producers of in-mold labels (IML’s) and heat transfer labels (HTL’s), and a major manufacturer of high-quality cut-and-stack and pressure sensitive labels and shrink sleeves. The company’s Packaging Services Division, Quick Pak, is a leading provider of promotional packaging, assembly and fulfillment services. Multicolor has nine manufacturing locations in the United States. Its products are shipped to more than 650 customers in the United States, Canada, Mexico, and Central and South America.
www.multicolorcorp.com
GETTING DOWN TO BRASS TACKS:
Cleveland, Ohio-based Brass Tacks is a brand design and market communications firm that serves a wide variety of clients in consumer products, technology, healthcare and packaging industries. Services include marketing strategies, corporate and product branding, website design and marketing, media campaigns and direct marketing.
www.brasstacksinc.com.
|
|
 |